About Us

Ulied was born from a deeply personal moment — the beginning of our journey into parenthood.

As first-time parents, we found ourselves seeing the world through a new lens, one that placed a premium on quality, practicality, and design. We quickly realised that what we were looking for — thoughtfully made, functional children’s products with bold aesthetics — was missing from the Maltese market.

That’s when the idea for Ulied began to take shape. We set out to curate a collection of brands and premium baby products that we not only loved, but truly relied on during those transformative early months. Every product we offer has been handpicked with care, designed to meet the needs of modern parents who want both style and substance.

We’re on a mission to give you and your minis only the best. As parents ourselves (with baby number two on the way—eep!), we know just how important it is to have safe, non-toxic, and sustainable goodies available at the click of a button. That’s why we handpick every product with care—testing, trying, and only giving the tick of approval to the things we’d happily use for our own growing family. 

Whether you’re a first-time parent still figuring out which way up the onesie goes, or a seasoned pro juggling the beautiful chaos of multiple little ones — we’ve got your back. Our goal is to keep hunting for clever brands and thoughtful products that make everyday life just a little bit easier (and a lot more joyful). Because postpartum and parenting a wild ride, and the right gear makes all the difference!